In part one of our series, we chose the search phrase “michiganseo web design” to see if we could get more traffic from this misspelled search term. Here are the results…
The Term: michiganseo web design
We selected this key phrase from a keyword research tool called Wordtracker. We performed a search for the keywords “web design” and it just so happened that michiganseo web design is the third most popular searched term related to web design.
Upon publishing part one, within just three minutes, that page overtook the number one position. Now three days later, our page is still sitting at number one. (Google)
But as we mentioned in our previous post of this series, we mentioned not to base all of your optimization efforts on just one key phrase, since keyword research tools can have their results inflated. Unfortunately for us, this is one of those cases.
The term for us returned absolutely no traffic. Given the popularity of the term, we should of at least gained one unique hit from our number one ranking, but that was not the case. The term is most likely inflated in keyword research tools.
In conclusion, in the world of finding popular keywords with low competition, it is mostly hit or miss. In our case, it was a miss. When picking keywords for your site, it is important to choose terms that are related to other pages on your site. In our case, web design was a decent choice.
We hope that this series has pointed you in the right direction and have giving you an idea of the value of misspelled search terms.
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