You might think to yourself that SEO and web design are two completely different services a website firm offers. But in reality, one service depends on the other to ensure a website’s success online; thus the phrase “SEO Web Design”.
SEO or Search Engine Optimization is the process of making the content of web pages relevant to searchers and search engines so that it can be easily found when searched for. Web design is the creation of web pages that make up a website. When the two combine it creates a strong marketing medium for your business.
Initial Planning
Being prepared is always a first step when you start a website. First, you will need to plan out your pages. Starting with the homepage, list what information you will provide as content. Next, list the pages that will branch out from your homepage (Services, Products, About Us, Contact Us, etc.). This will be your initial navigation structure.
Once you have your pages planned out, you can start to develop content for them. When writing website copy, it is a good idea to write keyword rich text and have a minimum of 250 words per page. But it is very important to keep your text relevant. It doesn’t make sense to write about an unrelated subject on your services page.
Into SEO Web Design
It is important that you choose a web designer that fully understands how to create SEO-friendly websites. These sites are built for users and the search engines in mind. The pages should be laid out so that the content can be read and understood by every visitor, even those with disabilities.
Some navigations on websites prevent search engines and users with disabilities from browsing the site in its entirety. Make sure that your navigations are free of Flash and Javascript. Navigations that are plain text or CSS-driven will work perfectly in nearly every situation.
Links in paragraphs of text are very important for SEO web design. Make sure that your links stick out so that users can tell the difference between regular text and hyperlinks. If they are not, your visitors can get pretty frustrated.
Conclusion
So you’ve got a visually appealing website, full of great content and pages that are easy to navigate to. Your header and title tags are optimized for the best performance and your content is full of relevant keywords. By utilizing the SEO web design combination, you have successfully launched a great web site that is already setup for good search engine rankings. It’s a good idea to sit back and take a break as your site gets indexed.
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