Can You Trust Your Optimizer?

Many self-proclaimed Search Engine Optimizers like to “optimize” your web site for the search engines. This may include adding new text or adding additional html tags into your code. These procedures will work if the SEO knows what he/she is doing.

But then you may have come across a professional claiming that they can get you within the top 10 of Google fast. Their procedures include creating additional web pages that are not relavent to your web site that contain nothing but keyword phrases and links to your web pages. They may also add a few paragraphs of keywords to your web pages that match the background color of your page. These procedures are DANGEROUS!

Once caught (and you will), Google will sandbox (bury) or even ban your web site completely to where it will never see a day of light again.

Although these ways will get your listed close to the top fast, they will ruin your chances at the top in the long run as well as empty your pocketbook. So buyer beware when choosing an SEO to optimize your web site for search rankings. You could either be making a good investment into these services, or making a big gamble.

On possible way to screen SEO experts is to conduct an seo contest such as: shopautodotca seocontest