What Are Your Visitors Looking At?

Have you ever wondered how your web site’s visitors view your web site? The Eyetrack III is a research project conducted by the Poynter Institute, to view how users see a web site. A series of cameras capture the user’s eye movements as they browse the current web page. Five web site designs were used in the project based on popular news web sites.

The project is a very interesting and a highly recommended read. Perhaps it can solve issues relating to low sales or web sites with high bounce-rates.

To learn more about the Eyetrack III project please visit their official web site at http://www.poynterextra.org/eyetrack2004/