A 301 is a search engine friendly redirect method that basically tells the search engine that the page has been permanently moved to a different location. This technique, when used properly can be very beneficial in regards to rankings.

Many search engines such as Google base their search results upon relevancy to the content provided. So basically if the page isn’t relevant, it won’t appear in the search engine results pages (SERPs). So let’s say that the content on your web page is there and relevant to what a user would search for. What possible factor could not make my page rank well?