Archive for May, 2007

What is a Robots.txt file?

Saturday, May 26th, 2007

Robots.txt is commonly referred to as the robot exclusion protocol. This refers to the act of including a robots.txt file in a web directory, with the purpose of telling web crawlers and search engines not to index certain areas of a web site.



What is IDX?

Monday, May 21st, 2007

IDX is an acronym for the phrase “internet data exchange.” This term describes the online website presence that allows internet users search and review real estate listings for property or homes. This type of access to real estate listings is available publicly- so anyone can enjoy the benefits.



C2T Ratio Tool

Wednesday, May 9th, 2007

Collins Internet Marketing releases code to text ratio tool.



Link Baiting

Friday, May 4th, 2007

In this article we will look at the latest SEO craze of Link Baiting, and ways in which is it done. Link baiting is exactly what it seems; offering “bait” in order to establish a link to your site. Stereotypically link building is done through link exchanges or reciprocal links, however link baiting doesn’t have to be two-way. Link baiting is all about actively encouraging your audience to link to specific content on your website, therefore increasing your exposure. If you provide something that an audience likes, it will in effect self promote through word of mouth across the net.



XML Sitemaps

Wednesday, May 2nd, 2007

XML sitemaps are simply a way of allowing major search engines to crawl URL’s listed. If you want your website indexed onto the major search engines, you will need a sitemap – XML sitemaps amongst the most effective.