Benefits of Popular Misspelled Searches : Part One
The main purpose of this post is to show you the benefits of finding a misspelled search term to gain some web site traffic.
The term: michiganseo web design
Estimated search volume: 933
Number of sites in results for term: 5,940
From this research it appears that there is quite a bit of people looking for “michiganseo web design” and very few web sites competing for that term. To capitalize on reaching a top 10 ranking for this term in Google, we will create a blog post (such as this one) that will use michiganseo web design throughout it’s context. But we will be very careful to not overuse the key phrase. The post title and meta tags will be optimized as well.
When finding a misspelled, yet popular keyword, it is important stop and think for a minute of why the term is so popular. For the term we have selected in this example, it appears that people in Michigan are searching for SEO and web design. But this isn’t always the case. Some keyword research tools can have their results inflated with terms like these. So it is important not to base all of your search engine optimization efforts to just one term.
In the next few days we will review our efforts and see if this term is real or just a fluke in keyword research.
March 24th, 2008 at 12:56 pm
Just a quick update: Within three minutes of publishing this post, this page is currently sitting at number one for the term.
We should add that faster indexing is another benefit of a blog.
March 25th, 2008 at 7:17 pm
24 hours later still at #1.
March 27th, 2008 at 11:10 am
A blog is perfect for this type of thing. One change I’d make is in the title — might as well say “MicheganSEO Web Design - Optimizing for Misspelled Search”, using the term Optimizing in there as well.
March 27th, 2008 at 11:16 am
Great tip Zack.
April 8th, 2008 at 8:14 pm
But, actually, how do define if a highly searched keywords is really popular. In this case, why people search “MichiganSEO” other than “Michigan SEO”? How do you all think?
April 9th, 2008 at 10:48 am
It is really difficult to tell if the term is actually being searched for. Keyword research tool results can in fact get inflated with a term that no one is actually searching for.
April 10th, 2008 at 3:19 am
“To be or not to be, this is the question”, the same here