During your time on the web you may have come across a blog, a newswire or a web site with a link to its RSS feed. RSS is an acronym standing for Really Simple Syndication, Rich Site Summary, or RDF Site Summary. When a website wants to allow other sites to publish some of its content, it creates an RSS document. An RSS document is an XML file with information and links to content on the web site. When a feed is added to a different website, users can view your content changes on the fly. RSS content includes such data as news feeds, events listings, news stories, headlines, project updates, excerpts from discussion forums or even corporate information. It can be a very handy resource.
A key element of search engine optimization (SEO) is link building. One way to get your link published on other websites is to have an RSS feed that links to your content. Users see your feed and will want to see more of your content.
Ways to view RSS feeds:
Web Portals. Websites such as Yahoo! and Google have a feature to where you can add an RSS feed to your startup page. This way when you log on to your Google or Yahoo! account, you can see the latest information with the RSS feed.
Firefox. Mozilla Firefox has a feature to where you can add a live bookmark. To do this you click on Manage Bookmarks under the Bookmarks menu. Go to File> New Live Bookmark. From there you can enter the feed location. The feed location will be the URL to the RSS feed.