Imagine for a second that everyone in the world was exactly the same with very small minor differences. They would be the same height, weight, build and even have the same voice.
What would set them apart from you?
Back in the days of the internet boom, it was the thing to have a web site to get ahead of the competition. Web design companies catering to real estate professionals took full advantage of the situation. These firms began to offer cookie-cutter sites. A cookie-cutter is a common template that is used on all of the sites they sell. Every site produced by these companies is a slightly modified copy of the original.
As a result, these companies became very profitable, but leaving Realtors, agents and brokers with a generic web site that is an exact clone of their competitors.
These real estate professionals gained, if any, little success online and their opinion about having a web site was faltered. Many of these people thought by just having a web site, no matter what it looked like, would give them instant success. What most people don’t realize is that a web site is an investment. By investing your time and your money into a devoted real estate web site company, you are increasing your chances for success online. By having a unique web site, you are sending a message to your future clients that you are different from the rest of the pack.