When it comes to measuring a website’s overall success online, many will feel that traffic makes the difference. The true reality of website success isn’t measuring the amount of traffic, but measuring the amount of conversions. What is the value of having a lot of visitors when they don’t become customers? Here are five surefire ways to help improve your conversions…
1. Cure Website Tunnel Vision
Believe it or not internet users have tunnel vision when it comes to online surfing. Imagine for a second that your entire screen is blurry and that you can only see an inch and a half radius around your mouse. This is how your visitors are looking at your web site. To correct this, make visual cues available. Such as placing pricing close to an order or add to cart button.
2. Put Call to Action Above The Fold
Not all visitors are web-savvy users. Place your call to action “above the fold”. Imagine looking at a newspaper. Newspapers put the most important information above the fold. This tactic applies to the web as well. Place phone numbers, contact information or order buttons above the fold so users won’t have to scroll down to find them. This can also aid in search engine rankings as well.
3. Stop Web Page Inconsistencies
Does your website look good in different web browsers and systems? If your web pages look bad to your visitors, chances are they will not convert. For one, trust is a key element in website conversion and it’s most likely that inconsistent pages on your site won’t get your visitor’s trust to convert. Read up on cross browser compatibility and test your site out with Browsershots.
4. Add Missing Prices
If you don’t list pricing information on your site, you are scaring your potential customers away. Not knowing the cost will make them believe that it is more than what they were planning to spend and will make them move on. The exception to this rule is if you provide a service that requires an estimate.
5. Add Photos
People hate surprises when it comes to online shopping. If you do not have a picture of your product, you are losing trust of shoppers. If you cannot supply a photo, a relevant image or visual cue is very helpful. Informing the customer allows them to make the decision to buy.
And there you have it, five easy to remember tips to add to your online marketing to increase conversions. Be sure to have product photos, make your site consistent, provide an easy to locate call to action and cure website tunnel vision. By applying these tips to a site with lots of traffic will be a true blessing for your bank account.