Photo By blmurch.

After turning down Microsoft’s bid to acquire Yahoo! for $47.5 billion, the internet pioneer has turned to Google for help. Yahoo! and Google have come to an agreement to show Google ads on Yahoo!. Currently Google has 75% of the search advertising market share.

This deal, which will go into effect in September, has projected to boost Yahoo!’s revenue by $800 million in the first 12 months. Although this has shareholders in a frenzy, this could be good news for pay per click advertisers that are using Google Adwords. Since this will expose ads on yet another popular search giant.

This entry was posted on Wednesday, June 25th, 2008 at 8:13 am and is filed under SEARCH ENGINES. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.