Harchelroad Motors of Imperial and Wauneta, NE is now the new owner of a fully redesigned website. The Nebraska car dealer was in need of a fresh design and a new way to manage their inventory online. Thankfully, Collins Internet Inc., was there to step up to the plate.
After completing the initial project analysis, a basic wireframe was created to outline the layout of the website’s homepage.
Upon approval of the wireframe, began the mockup phase. After four revisions, a final design was approved.
Content and Inventory Management
The content management system of choice was WordPress and the Inventory Management System was custom coded by Collins Internet’s web development staff.
With the new inventory system, the Harchelroad Motors staff was able to:
- easily create/edit/delete vehicle listings
- add pictures
- set a vehicle to be featured on the homepage
- track customer leads via a simple CRM
The Final Product
Shortly after the launch of the new design and inventory system, Harchelroad began to receive customer leads from the site. Upon looking at the site statistics, the average time on the site was six minutes and the average bounce rate was below 12%. In other words, with a solid appealing design and fresh inventory this site is setup for success.
The graphical design of the site was created by the talents of Gloria Farmer and the inventory system was created by Allan Collins.