As the struggle to increase your exposure on the internet becomes greater, most knowledgeable webmasters have taken to maximising their SEO efforts, to keep exposure high. Whilst this has been happening, another craze has taken off; blogging. Not only does blogging provide easy release of content and effective communication with readers; it hosts a whole range of SEO benefits.

When you create a custom website, each element on that site will be different from the next persons. The way you display content or the way it is indexed will vary. Navigation between pages may follow different routes. However, there are clear SEO benefits of using blogging software such as WordPress.

WordPress has many features built into the base of it, with SEO clearly in mind. The most prominent of these features can be seen as permalink’s, which stands for “permanent link”. Using the different settings within wordpress, you can adjust the way in which you display your permanent links to content. You may choose date, or time. Potentially even author. However for the best SEO, an author could choose to use the “title” of the content as its “permalink”. For example, you may have written a post “Best SEO Tactics”, which would use the location “best-seo-tactics.html” on your domain as its permanent link.

Using blogging software to create permanent links is a huge SEO benefit. Every page or post you make with wordpress creates a permanent link. These links, in time, will of course be indexed and crawled by Google and other such search engines. Clever content will be written with key words included in the titles, and in turn the permalink’s will include these key words. Of course, better keywords mean better SEO. Good blogging software, such as WordPress, facilitates keyword generation very effectively.

Blogs can be about anything for example you could have a flash gaming blog to inform users about up and coming flash made games or even focus on helpful ideas for those who are short on cash (BrokeStyle.com). And even those who are working towards owning a successful web design business.

This entry was posted on Tuesday, April 24th, 2007 at 8:01 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.