So you are ready for a web site for your business. You have your products that you would like to sell and you want the best quality for your customers. A friend may have told you about doing your web site all in Flash, but before you hire a Flash developer, please consider these five reasons not to do so.
- Expensive. Many flash-driven sites will take a long time to build. If a designer is a flash guru, expect to pay big.
- Not Overall Simple. Flash is great for having an interactive web site. But for a business web site where you are selling products, you don’t want to confuse or distract your future buyers, they want things simple.
- An SEO Nightmare. Flash is not very search engine friendly. Although search engine technology is changing every day to accommodate flash web sites, there are many important SEO factors that are being missed that can directly effect your ranking.
- Missing Browser Plugins. There are users on the web that do not have flash installed on their computer and those that will probably never do it.
- Load Time. In a recent survey, web users will now only wait 4 seconds before they will leave a web site. Loading screens are time consuming, if your customers are not patient, you don’t have a chance.
And there you have it. The purpose of this article is not to bash Flash developers. Flash has it’s place on the web and it will continue to for years to come.
Note: You can have a flash-driven web site and a secondary HTML web site. The downside is that maintenance time is doubled.
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