Reciprocal Linking Strategy
The reciprocal linking strategy (you link to me and I’ll link back) seemed to be the best online marketing plan for Realtors. The concept is basically to get as many links to your site as you can to get high on the search engine rankings. Some found success with this. But after Google’s spam team department found their web sites, they were kicked off of Google and out of the search.
Why?
Let’s say that Realtor A wants a higher ranking for their web site. He contacts Realtor B in New Jersey who just so happens to want a higher ranking for her term. They both add each other’s links to their “Links” page. This process continues with many different Realtors from different locations. Soon enough Realtor A has over 100 links on his “Links” page. This unfortunately looks like spam to Google. It’s also not very attractive for Realtor A’s site visitors either, considering it’s just a long page of links.
Now what?
Because of this horror story, some internet marketing companies don’t want anything to do with real estate web sites. Although only those who participated in over reciprocal linking were the ones who where punished. Reciprocal linking isn’t a bad thing unless you over do it like the example above. Consider looking into a Real Estate Web Marketing company with a good linking strategy.
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