In part one of our series, we chose the search phrase “michiganseo web design” to see if we could get more traffic from this misspelled search term. Here are the results…

The Term: michiganseo web design

We selected this key phrase from a keyword research tool called Wordtracker. We performed a search for the keywords “web design” and it just so happened that michiganseo web design is the third most popular searched term related to web design. (more…)

The main purpose of this post is to show you the benefits of finding a misspelled search term to gain some web site traffic.

The term: michiganseo web design

Estimated search volume: 933

Number of sites in results for term: 5,940

From this research it appears that there is quite a bit of people looking for “michiganseo web design” and very few web sites competing for that term. To capitalize on reaching a top 10 ranking for this term in Google, we will create a blog post (such as this one) that will use michiganseo web design throughout it’s context. But we will be very careful to not overuse the key phrase. The post title and meta tags will be optimized as well. (more…)

Decent search engine rankings are based on good relevant links to your website.  By building solid quality backlinks to your pages, you are bettering your chances to rank well for a search term.  Among Google’s handy advanced search queries, there is one called allinanchor.  This handy operator allows you to see how well your link building really is working.  It also allows you to take a better look at your competition as well. (more…)

Robots.txt is commonly referred to as the robot exclusion protocol. This refers to the act of including a robots.txt file in a web directory, with the purpose of telling web crawlers and search engines not to index certain areas of a web site. (more…)